They want you!

How area Catholic high schools compete for enrollment

Allie Smith and Colleen O'Doherty

 

Each year, the new freshman classes don't just appear by magic, a lot of hard work is put into promoting high schools to junior high students from all over the city. Faculty, parents and students all combine their efforts to make their school look the best. Even before the incoming freshman classes are settled in, high schools are in full gear trying to find the next group of potential students. A recruitment director's job is never done.

 

All schools are unique and different, and their recruitment styles follow a unique pattern.  Some things, however, are the same everywhere. For example, in November of each year, Catholic high schools put on their best faces to impress interested sixth, seventh and eighth grade students at their annual Open Houses.

 

For Marian, Creighton Prep, Duchesne, Roncalli, Mercy, Skutt and Gross, Open House is the biggest event of the recruitment year.

Another popular recruiting event is the lock-in or "fun night." Marian, Prep, Duchesne, Mercy, Gross and Skutt all sponsor varied types of fun nights to raise money for school clubs and get possible students excited about the school. The Select Women's Choir sponsors Marian's overnight lock-in in October. The night consists of food, dancing and music; but very rarely, sleep.

 

Junior choir member Andrea Delisi helped put on the lock-in. "I liked the theme and setting up the decorations," said Delisi. "The best part was watching the lip syncs."

 

Freshman Kelly Roche went to Marian's Lock-In when she was in eighth grade. "It was fun. You got to meet a lot of people going here and upperclassmen," said Roche. "You could do whatever you want, and you were always involved."

 

Duchesne has a similar event they call "Girl's Night Out." Eighth grade girls from all grade schools are invited to the school from 7 to 11 p.m. to enjoy a night similar to Marian's Lock-In. 

 

Gross also has an "Eighth Grade Day," and Skutt holds a dance for eighth grade students called Hawkfest. Roncalli invites eighth graders to a basketball game in the winter and serves them free hot dogs beforehand. 

 

Prep holds a lock-in and an "Eighth Grade Fun Night." The lock-in consists of an evening of movies and an open gym, and during the "Fun Night" eighth grade boys enjoy pizza and pop before they are bussed to the University of Nebraska at Omaha's football stadium to watch the Junior Jays' varsity football team play.

 

Unlike most of the Catholic high schools, Mercy has major events for prospective students starting in fifth grade.  They host a lock-in in the spring for fifth and sixth graders and special night for seventh and eighth graders during the school's musical. The girls are provided dinner, get to meet the cast and crew of the production, participate in games conducted by the Theater department and then see the musical itself. Overall, high schools try to incorporate possible students whenever, and however, they can. 

 

Not only do the schools load the mailboxes of Catholic grade school students with postcards and ask for time after school and during the weekends, but each Catholic high school also makes an appearance at Catholic grade schools during the school day. Recruitment directors bring students to talk, videos and power point presentations showcasing their school, brochures and even gifts to distribute.

 

The challenge is to make the visit interesting and enticing to 13 year olds. "I try to update [our presentation] every year," said Delisi. "I ask the incoming freshman class for feedback and make changes off of those suggestions."

 

For most eighth graders, the things they get at the end of the presentation can make or break the entire presentation. Prep, for example, brings t-shirts with important dates on the back. Marian has brought pens stamped with Marian's address and phone number in the past, but has now switched to notebooks. Other schools have brought magnets or posters, anything to get their point across.

 

Freshman Katie Williams enjoyed the high schools' visits. "I liked it when they brought stuff," said Williams. 

 

Needless to say, during the fall, eighth graders are bombarded by several high schools, all claiming to be the best. The only way to really get to know a school is to see it first hand. This can be done at all high schools by following around a student for a day, or "shadowing." According to Mercy's recruitment director, Trish Steele, "it is one of the best ways [to see what a school's like]," and she highly encourages it. While all schools are happy to host visiting eighth graders, the policies vary from lax to extremely strict.  Roncalli enforces a dress code on its visitors, forbidding them to wear jeans or t-shirts, but most schools only require advanced notice from the visitor's parents.

 

Cougar LogoOne consistent similarity between all the schools recruiting techniques is the student involvement. The difference, however, lies in the intensity of the selection process and determining who is eligible to participate. At Marian, to be a member of the recruitment team is no easy task. Interested students must fill out an application, answer several questions and freshman students are then interviewed. At Mercy, sophomore, junior and senior students are eligible to be a part of a select club of Student Ambassadors after an interview. Duchesne has a similar group of girls who act as Student Ambassadors, while other schools, like Prep and Skutt, pick the student helpers for recruiting events from volunteers or active students.

 

Junior Erin Budd is a member of Marian's recruitment team. "It was a lot of work," said Budd. "But it was fun, too."

 

All of the recruitment craziness ultimately leads up to the entrance and placement exam in January.  All Catholic high schools facilitate these tests at their schools, usually on the same day, forcing students to choose a school.  Most schools will transfer test scores, but some, like Duchesne, Mercy and Skutt, make it known to interested students that not taking the entrance exam at their school may hinder their acceptance.  

 

Whatever the method, recruiting at Catholic high schools has been successful. Prep's recruitment director, Josh Luedtke, reports that they have had a full incoming freshman class for the last seven years.  Duchesne's recruitment director, Meg Jones, had similar news, stating that they have more girls than they have room for. It seems a drop in Catholic high school enrollment is nowhere in the near future thanks to the vigorous recruiting done each year.                

 

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